5 Ways to Use Video in Your Business | Mechanicsburg, PA Commercial Videographer

Today, we want to give you 5 ways to use video in your business or organization. The COVID-19 pandemic is changing the way most of us do business. We are moving toward more of a virtual world even faster than before. More people are working from home and shopping from home. But, you still need a way to reach your customers and employees. Here’s how:

  1. Virtual Tours
    The fact is, a lot of people will be afraid to go shopping. Why not bring the shopping to them? Create a virtual tour of your shop highlighting all the products you sell and use your website for them to place an order.
  2. Product Explainer Videos
    If your company or business creates a product, considering producing an explainer video to showcase the product and how it works. In other words, a digital instruction guide.
  3. Employee Engagement Videos
    With more employees working from home, it is important to keep the morale and engagement up. One way to do that is to create weekly/monthly videos to stay connected with them and show them what is happening in the company and how their work is making a difference.
  4. Testimonial and Review Videos
    There is by far, no better way to market than this. It creates trust right away with potential customers. We don’t know about you, but before we buy something, we’re always looking for customer reviews.
  5. Sales Videos 
    Many companies will forgo the traditional networking events or in-person sales meetings. What if you had a short video that described who you were, what you did and the value you bring? Something that could live on your social media channels and possibly your website.


Change is not always easy, but it is inevitable that things will not be the same as they once were. It’s not a bad thing, but we need to adapt. Pivot, don’t panic.

We hope these few suggestions helps your business create the wave of new possibilities. Please don’t hesitate to reach out for assistance with any video content you may be looking to do in the future. 

Digital Marketing in Mechanicsburg, PA

May 18, 2020

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